15th Feb 2012
Paradox of transparency
“One man’s transparency is another’s humiliation.” Gerry Adams
I really like Clook, the hosting provider we used for elexu. They have an excellent customer service but there is something really special about them – their commitment to transparency.
Every hosting provider has, once in a while, a problem that affects their services. They all jump on the problem trying to sort it out as soon as possible but while a typical provider hopes that the smallest number of their clients will notice the disruption Clook proactively emails all their clients (not just the ones complaining) and informs them about the issue.
The majority of their clients probably wouldn’t have noticed the problem had the email not been sent. If asked whether they would like to be notified about problems the obvious response of hosting customers would surely be yes but every such email is a prompt that makes a customer think whether they should stay or go to a different provider.
Smart clients know that problems happen everywhere and realize that it is better to know about them rather than live in a sweet ignorance. But still for companies the decision to be so transparent is anything but easy and demonstrates strong integrity.
R-E-S-P-E-C-T Clook.
From the perspective of a typical company such transparency looks like an unnecessary risk but Clook see it differently and I share their view. In today’s world when customers have thanks to Twitter such a big power to determine the success of companies, transparency is the safest strategy.
“One man’s transparency is another’s humiliation.” Gerry Adams
I really like Clook, the hosting provider we used for elexu. They have an excellent customer service but there is something really special about them – their commitment to transparency.
Every hosting provider has, once in a while, a problem that affects their services. They all jump on the problem trying to sort it out as soon as possible but while a typical provider hopes that the smallest number of their clients will notice the disruption Clook proactively emails all their clients (not just the ones complaining) and informs them about the issue.
The majority of their clients probably wouldn’t have noticed the problem had the email not been sent. If asked whether they would like to be notified about problems the obvious response of hosting customers would surely be yes but every such email is a prompt that makes a customer think whether they should stay or go to a different provider.
Smart clients know that problems happen everywhere and realize that it is better to know about them rather than live in a sweet ignorance. But still for companies the decision to be so transparent is anything but easy and demonstrates strong integrity.
R-E-S-P-E-C-T Clook.
From the perspective of a typical company such transparency looks like an unnecessary risk but Clook see it differently and I share their view. In today’s world when customers have thanks to Twitter such a big power to determine the success of companies, transparency is the safest strategy.
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